The Macallan Whisky

‘Make The Call’ is Macallan Whisky’s New 2019 Worldwide Campaign. Macallan urges whisky drinkers everywhere to ‘Make the Call’ in this first ever global ad campaign spanning TV, cinema and digital centered on a 90-second video. 

State of the art? Well it is… Using our new state-of-the-art real-time 8K photogrammetry drone. We knew from the outset that this was going to be a very challenging shoot with multiple locations up and down the UK coast.

Themed around bold decision making the creative was devised by J Walter Thompson adopting a fantastical visual metaphor to bring the production to life worldwide.

This high-tech campaign boasts a number of other innovative filming techniques including the first use of motion capture in a wind tunnel and 3D matte paintings created using Virtual Reality (VR) headsets.

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